Holiday Weekend Shoppers Skip the Store and Buy Online
- Potential for impulse purchases lower when buyers stay home
- Smartphones a hot item in the early rush of holiday buying
Black Friday Brings Out Shoppers In-Store and Online
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Sales at retailers’ brick-and-mortar locations suffered during the weekend after Thanksgiving as more shoppers skipped the malls and bought online.
About $1.73 billion was spent online on Thanksgiving Day, a 25 percent increase from last year, according to Adobe Systems Inc. On Black Friday, about $822 million was spent by 11 a.m., 15 percent more than in 2014, the company said. Brick-and-mortar sales fell from last year to $12.1 billion during the two days, according to retail analytics company ShopperTrak, which didn’t provide specific figures for 2014.